Safelite wanted to showcase their industry-leading Automated Driving recalibration technology, and looked to Spacejunk to create a video that delivered their message while also pushing their creative boundaries. The final concept direction involved a complex 360° “bullet-time” shoot with talent and putting them in full CG environments in post-production.

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Every stage of the process had to be planned out and visualized before it went into production. That included a heavy R&D period where we created full CG tests of the spot, developed the CG environments, and educated ourselves on the intricacies of a bullet-time shoot. We captured all of the footage in a 2-day shoot. We then took all of the shots into post, where each frame was cut out and stabilized before finally going into final compositing and color correction.

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