Safelite wanted to showcase their industry-leading Automated Driving recalibration technology, and looked to Spacejunk to create a video that delivered their message while also pushing their creative boundaries. The final concept direction involved a complex 360° “bullet-time” shoot with talent and putting them in full CG environments in post-production.
Every stage of the process had to be planned out and visualized before it went into production. That included a heavy R&D period where we created full CG tests of the spot, developed the CG environments, and educated ourselves on the intricacies of a bullet-time shoot. We captured all of the footage in a 2-day shoot. We then took all of the shots into post, where each frame was cut out and stabilized before finally going into final compositing and color correction.
![](http://directedbykarl.com/wp-content/uploads/2019/04/Safelie_Still_01.jpg)
![](http://directedbykarl.com/wp-content/uploads/2019/04/Safelite_Crewshot.gif)
Director: Karl Hein
Producer: Richard Charney
Production Asst.: Nick Lantz
Production Asst.: Sam Thompson
DP: Brent Jackson
1st AC: Mitch Martinez
2nd ACs: Rob Lakis, Umair Jangda
Key Grips: Dean Hayashi, David Jefferies
Best Boy Grip: Jason Thompson
Gaffer: Jason Perkins
Best Boy Electric: Jerod Nawrocki
Wardrobe Stylist: Christine Lee
H/MU: Jennifer Walker
Prod. Designer: Alexis Schuknecht
Technical Director: Brian Finney
Rotoscoping: Trace VFX
3D Artists: Karl Hein, Jeremy Patterson, John Peterson