Wolf’s Ridge Brewing wanted to start producing more social content to promote not just their beers, but some of the stories behind the beers. From this, I developed the WRB Storytellers Series, with each video showcasing a member of the staff talking in-depth and improvisationally about their favorite aspects of the restaurant or brewery.
The biggest challenge for this series was the budget. With only a limited amount of hours we could spend, we had to develop a system for these videos that could be executed quickly and efficiently. We landed on a very crude, cutout stop-motion style—heavily influenced by shows like Tom Goes to the Mayor. We quickly became well-acquainted with Photoshop’s “Select Subject” tool, and created an FX preset for After Effects that handled all of the character styling.
Director: Karl Hein Producer: Mike Gillespie Designer: Audrey Stemen Animators: Karl Hein, Audrey Stemen Audio Engineer: Kody Orris Photographer: Justin Havey