Home Lending Series

A large, local financial institution was making a very large shift in their digital creative—moving away from live action video and into the realm of 2D animation. With a style outlined by their internal creative teams, they approached Spacejunk to help them define what the illustration and animation style would be for all of their digital home lending content, in addition to delivering 16 videos about the home lending process.

Our team’s first goal was to define the look of this world. Our client had a pretty clear idea about the kind of look they were going for, but looked to us for our expertise in creating these kinds of videos.



Client Inspiration

Character Style Options

Styleframes

Storyboards


CREDITS

Creative Director: Mike Beaumont
Producer: Christa Cox
Art Director: Karl Hein
Copywriter: Mike Beaumont
Illustrators: Patswerk, Christine Lee, Nick Couts, Alex Pope
Animators: Nick Couts, Alex Pope
Audio: Andy Miller

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