Goodyear Tires wanted a fun, lighthearted way to introduce customers to their new, easy-to-use online ordering platform. Working in tandem with their internal brand team, we helped to concept and design a fresh illustration style to use in their online promotional content.
Because the characters would be featured heavily throughout the piece, we wanted to first focus on their design. From there, we built out different types of scenery and, more importantly, the look of the cars as well as the tires that would be featured.
Client: Goodyear Tires
Executive Producer: Christa Cox
Creative Director: Mike Beaumont
Producer: Andy Murphy-Young
Director/Copywriter: Karl Hein
Illustrator: Brianna Miller
Animator: Andrew Embury
Sound: Andy Miller