A Bajillion Things a Kid Can Do

Peter Mayer | Louisiana Children's Museum

For the opening of the new Louisiana Children’s Museum in New Orleans, Peter Mayer tasked Spacejunk with developing the creative for their new broadcast commercial. The goal was to showcase a group of animated kids interacting with various museum exhibits. 

Our team first set out defining the illustration style of the kids. Their level of “realism,” skin colors, and clothing styles we’re all factors that we pushed and pulled throughout ideation.

The final direction we went with was very organic and surreal, which helped showcase the individualism of each kid. From there, we developed a series of “mix-and-match” templates of body styles, eyes, noses, and mouths to make the character creation process a bit more efficient (we needed over 20 individual characters in total for this video), but also to give Peter Mayer the ability to create new, on-brand characters as needed.

The 20 final character designs

Our illustrations served as a basis not just for the video, but for the entire launch campaign.


Awards

Gold ADDY – Film Video Sound Local Television :30 Seconds
Gold ADDY – Film Video Sound Branded Cinema Advertising
Gold ADDY – Cinema Advertising – In Theatre Commercial or Slide
Gold ADDY – Integrated Campaign – Local Consumer


Credits

Client: Louisiana Children’s Museum
Agency: Peter Mayer
Director: Karl Hein
Producers: Kate Wilke
Illustrator: Christine Lee
Animator: David Rosmarin
Sound Design: Kody Orris

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