For over four years, I helped lead the design and execution of the entire specialty line of beers from Wolf’s Ridge Brewing. This included redesigning the previous label designs to feature more branding cues—interlocking diamond-shaped die cuts reinforce the main logo and we gave more usable space to important information like the ABV and the description. Additionally, each specialty beer got its own custom illustration, which was done by one of the many talented illustrators at Spacejunk.
2015 Gold ADDY – Sales Promotion + Packaging
Client: Wolf’s Ridge Brewing Art Director: Karl Hein Designers: Karl Hein, Christine Lee, Audrey Stemen Illustrators: Christine Lee, Audrey Stemen, Alexis Schuknecht, Tyrell Waiters, Amanda Lake 3D Renders: Karl Hein, Dan Hildebrand